DiscoverCar Dealership Guy Podcast#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America
#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America

#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America

Update: 2024-08-22
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Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Tom Doll, Ex-CEO of Subaru of America where we discuss: How Tom Doll transformed Subaru into a cult brand, Guiding explosive growth over two decades, Why a larger US population does not equal more vehicle sales and much more.


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Topics:

(00:00:00 ) - Intro

(00:03:22 ) - Tom’s career and background

(00:05:24 ) - What was Subaru’s perception when you started 40 years ago?

(00:08:09 ) - How were you able to achieve such success within specific markets?

(00:10:52 ) - Inside Subaru’s marketing strategy

(00:15:21 ) - Do you consider Subuaru a marketing or manufacturing company?

(00:17:35 ) - How do you view your retailers?

(00:22:24 ) - Wanting retailers to win

(00:26:51 ) - Why don’t other manufacturers view retailers as partners?

(00:31:46 ) - How are consumer preferences changing?

(00:35:05 ) - What opportunities or threats do you see in the future for retailers over the next decade?

(00:42:19 ) - Tom’s life post-Subaru

(00:44:52 ) - Closing advice


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#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America

#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America

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